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Ebook Free One Click: Jeff Bezos and the Rise of Amazon.com, by Richard L. Brandt
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One Click: Jeff Bezos and the Rise of Amazon.com, by Richard L. Brandt
Ebook Free One Click: Jeff Bezos and the Rise of Amazon.com, by Richard L. Brandt
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Review
“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”—Stephen Leeb, author of The Oil Factor and Red Alert“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”—Management Today
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About the Author
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
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Product details
Paperback: 240 pages
Publisher: Portfolio; Reprint edition (December 31, 2012)
Language: English
ISBN-10: 1591845858
ISBN-13: 978-1591845850
Product Dimensions:
5 x 0.6 x 7 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
161 customer reviews
Amazon Best Sellers Rank:
#706,942 in Books (See Top 100 in Books)
As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or Amazon, the stories and examples covered in this book would be familiar. This is not an informed insider's account and I did not get the impression that the author had any interaction with the people in the book, including Bezos himself. This is simply a book that has been put together from various common knowledge stories.The writing throughout was overly simplistic and at times downright bad, i.e. from page 149..."Borders Group, Inc., the second largest bookstore chain, is suffering like a CEO with swine flu." I don't even understand the premise of this statement? Companies apparently live and die by the actual health of their top executive? It is a ridiculous analogy, a sophomoric simile that ends up being an insult to the challenges that any of the big box book stores were going through as the industry they had once mastered changed before they could even understand what was happening. At the end of the day, I guarantee the CEO of Borders only wished he had contracted the swine flu...I am sure that is far less painful than filing for bankruptcy and laying off thousands of hard working employees across the country.This book's usefullness is limited to being source material for a high school business class essay and not much more.
I still purchased the hard copy; however, I envisioned Jeff Bezos cursing me out for not buying it through the Kindle!I found the book to be readable and insightful about Jeff Bezos and Amazon. What I found most intriguing about the book was the clear vision and fearlessness in which Jeff Bezos ran the company. He clearly is a risk taker who really knew what he was doing well ahead of other companies. He was also modest enough to say we do not know everything and have to work harder than everyone else to achieve our goals. This did not work out well for Borders, B&N, and some independents.One of my favorite quotes at the beginning of chapter 8 is as follows "We know two percent today. I think Amazon.com may know as much as any other company about e-commerce, but I bet we know two percent of what we will know two years from know. This is the Kitty Hawk era of e-commerce, and most of the interesting stuff has not been invented yet." That is Jeff Bezos from 1998.Another quote which I picture more from Google is "We used to joke that the ideal Amazon site would not show a search box, navigation links, or lists of things to buy. Instead it would just display a giant picture of one book, the next book you want to buy." This quote was from Greg Linden, a former Amazon Programmer.The book naturally has some good insight on the development and growth of the company, but like books on Google and Apple, it tends to fly at a very high level (not a lot of new insight if you are modestly familiar with the companyA). One will not learn how to run a website from reading this book, but some good "tips". I paused to think about some of the key elements Amazon employed (think One Click, continuous improvement, and the Kindle) if I ever ran or had controls in a company.Definitely recommended reading for some big box stores or older book stores that need to carve out a real niche to survive. The reminder and moral of the story is to think about how best to serve your companies needs and challenge the status quo. We are definitely past two percent of our knowledge of e-commerce, but a lot more excitement to come.
Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October 2011--before the introduction of the fourth generation of Kindles (the Touch) and the Kindle Fire. Readers interested in an insightful profile of the man behind the empire will be disappointed, but I wasn't. As far as I'm concerned, Bezos is a modern Prometheus who's stepped away from Olympus for a bit to improve the lot of man. If he's doing something bad in his spare time, I don't want to know about it.It's interesting to re-watch Amazon grow up in Brandt's pages, alongside the use of the internet itself. (I placed my first order on Amazon, for Alison Weir's The War of the Roses [I STILL HAVEN'T READ IT!], on October 25, 1997. I had always thought of myself as an early customer, but my bubble has now burst: Amazon was already pretty far along its path, with its initial public offering of stock already in May of 1997, when my book shipped.) And it's nice to be reminded of the things that have changed along the way: Amazon's old logo, A9 search, zShops. There is a weird gap in the book when the author skips from 2002 to 2007. I also would have liked to see some pictures, maybe screen shots of Amazon's front page over the years, a picture of the original logo so I didn't have to look it up online. Perhaps also a timeline to tie it all together. There are a lot of details--stock prices and expansions into new product lines--that some may find boring, however readable the author's prose. Certainly if the book were about any other company on the planet, including Apple, I would not have had patience for the minutiae. But since it's Amazon....-- Debra Hamel
This book has serval inaccuracies I found during my research while reading other books and articles on Bezos and Amazon. These are small details such as dates but for a book like this It's unacceptable.The Everything Store and Get Big Fast are both better books if this topic interests you.
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