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Free Ebook Mass Media Research: An Introduction

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Mass Media Research: An Introduction

Free Ebook Mass Media Research: An Introduction

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About the Author

Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.

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Product details

Paperback: 480 pages

Publisher: Cengage Learning; 9 edition (January 1, 2010)

Language: English

ISBN-10: 143908274X

ISBN-13: 978-1439082744

Product Dimensions:

7.5 x 1 x 9.8 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

23 customer reviews

Amazon Best Sellers Rank:

#806,861 in Books (See Top 100 in Books)

more detail than is needed for undergrads and soooo boring. When I heard past students criticizing it as very dry I thought, "well, what methods book is NOT dry?" I was wrong. This is worse. I've used earlier editions in the past, but I guess I've been spoiled by a few years of using Joanne Keyton's book instead. I'd recommend that instead of Wimmer & Dominick

My hubby needed this book for a class his is taking...when we ordered it we never figured it would be here way before he needed it...it came 3 weeks before his class started so he had lots of time to look through it and see what the class would be about...Thanks for the speed...

Very useful book for quantitative research methods.

Item needed for school. Item delivered as described

I was forced to buy this book and I hated reading it. It didn't help me with my research paper. I would never buy this again.

I could not believe how fast I received this book. I ordered it with 1-day shipping (expensive) but it was completely worth the order (given I needed this the next day for a class). This book describes many useful descriptions and diagrams as to how mass media research is conducted. I totally recommend this book!

Excellent book for those who needs introduction to media reaearch and know how of research too. Well explained in each scenario as to how research can be conducted using statistical techniques. However latest edition is way too expensive for a beginner. Renting is a good option.

One of my favorite classes. I recommend this course to anyone getting into college or needing extra electives before graduating. Good luck.

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Ebook Download Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why

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Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why

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From the Back Cover

In Essential Manners for Men, etiquette expert Peter Post tackles the issues of real concern for today's man, enabling him to make the right decisions about what to do and say in every situation that counts, whether in daily life, social life, or on the job. Sharp, savvy, and sensible—filled with accessible sidebars, tips, and stories from the author's own experiences—this classic New York Times bestselling handbook has been updated to reflect the realities of our modern times with all new material, including:Social media: social networking, gaming, and the world of online datingCommunication in person: greetings, handshakes, and how to make the all-important good first impressionCommunication on-the-go: texting, e-mailing, and using smart phonesLife changes: dealing with bumps in the road, from divorce to layoffsWeddings: the man's role, from groom to best man to usher, and the changing nature of the bachelor partyEntertaining, dining, tippingAlso: Sportsmanship • Parenting • Sharing living space with a roommate, spouse, or significant other • Navigating the business dinner • Throwing a great party or being a perfect guest . . . and much more.

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About the Author

Peter Post, great-grandson of Emily Post and a passionate golfer, is the author of the New York Times bestseller Essential Manners for Men, Essential Manners for Couples, The Etiquette Advantage in Business (with Anna Post, Lizzie Post, and Daniel Post Senning), and his weekly business etiquette column Etiquette at Work in the Boston Globe. The father of two grown daughters, he lives with his wife in Vermont.

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Product details

Paperback: 256 pages

Publisher: William Morrow Paperbacks; 2 edition (May 8, 2012)

Language: English

ISBN-10: 0062080415

ISBN-13: 978-0062080417

Product Dimensions:

5.5 x 0.6 x 8.2 inches

Shipping Weight: 8.5 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

103 customer reviews

Amazon Best Sellers Rank:

#49,479 in Books (See Top 100 in Books)

Bought this expecting to brush up on etiquette and find some things I didn't know. Instead, I realized it is a primer for someone who was not taught anything as a kid. This is not for someone who is already fairly adept to how you should present yourself and treat others, but it's still a decent read to gauge where you're at.

Good book, with several great lessons. I see myself holding onto the book and rereading again in the futureMy small concern is that I feel some of the lessons are slipping out of touch with modern society, or apply for people who are in a better financial position then I am. As a 26 year old, when I have dinner parties I don't see myself making multiple courses, or having a potluck in Martha's vineyard where dinner is cooked over cannon balls. I also don't have the wardrobe that is needed to fit in most social situations, but like any book, take it with a grain of salt and apply a little bit of yourself to the situation.

Peter Post is the grandson of Emily Post who wrote a famous book on manners. This edition picks on some of the basic tenants from the book, but the focus is on men. The book is organized not three parts: Part 1: Daily Life; Part 2: Social Life; Part 3 On the job.There are definitely some good things in this book, such as table manners. A weakness in the book is the section on dress codes. It lacks depth and details on how to dress in different social situations. I mean a lot of people struggle with this. So I think in future editions it should be expanded upon. In addition, there needs to be an expanded section on dating. Overall though, I found the book to be very informative and I would recommend reading.

Gave this to some of the senior boys in my son's class for part of their graduation gift. It is very good for those young men who haven't been exposed to situations where proper manners should be used. I thought it was a good reference tool for those going out into the real world & college.

In this triumph of principles over dogma, the great-grandson of Emily Post provides a practical, no-nonsense, research-based guide for any man wishing to improving his relations with others at home, work, or elsewhere. This aptly-titled book first boils all of etiquette down to one timeless principle from Emily Post, and the rest of the book couches the most common situations ("common" according to survey) in terms of this principle.I had several epiphanies because this book explains WHY. Now I understand the *reason* for putting the toilet seat down, not using profanity, etc. These eye-openers were not what I expected and make the manners obvious so that there's nothing to remember. There is a simple discussion of staring (ogling) and how to avoid it, and it works!The author acknowledges that etiquette does not apply everywhere. The two other books on men's manners I looked at were somewhat dogmatic and arbitrary, and this was the jewel.Contrary to another review, the only mention of a vacation house and cricket is on pages 120-121 as a hypothetical example of something that the invited guest is UN-familiar with. For the record, I find Peter Post to be remarkably accessible and down-to-earth. He writes openly about passing gas, spitting, and other "small grossnesses." (The message is HOW to do these things if you must, rather than just "don't do it.") I did not find any paragraph to be the least bit pretentious, condescending, snooty, or hoity-toity.A man is more attractive when confident. This book triggered long-overdue changes in how others respond to me, and raised my dignity.

One thing that many people will say is that gentlemanliness is dead. This book will help boys keep it alive. I loved this book. It was very simple and very good. If all young men could learn from this book they would be much more polite and much more productive.

I bought this book for boyfriend and really noticed an improvement in how thoughtful he was about basic etiquette after he read it - I read a few chapters too and thought the author was really good!

This is the book to get and there was a whole lot that I did not know or only thought I knew. I had often wondered why people were very turned off by me to where I was being avoided. Now I that I know why, I'm applying everything I can learn from this book and its working.

Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why PDF
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Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why PDF

Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why PDF

Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why PDF

Essential Manners for Men 2nd Edition: What to Do, When to Do It, and Why PDF